Weird & Wacky

Busch Beer Launches a Smooth, Refreshing Brew… For Dogs!

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Busch Beer announced a new brew to its family, one with a smooth refreshing taste…for your dog! Introducing Busch Dog Brew.

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While many across the country were stuck at home this spring, it gave thousands the opportunity to welcome a new furry friend into their household. Busch played a part in helping sheltered dogs find a home by facilitating hundreds of foster commitments and adoptions of dogs by offering beer money with its “Foster a Dog” program.” Now, the brand is taking its commitment a paw further with the release of Busch Dog Brew, so every 21+ Busch drinker can crack one open while their favorite buddy enjoys his/her own brew after a hard day’s work. 

Busch Dog Brew is an alcohol-free bone broth full of dog-friendly flavor and nutrients that dogs can enjoy before a long hike or a hard day of play at the park. The healthy brew’s ingredients include bone-in pork butt, whole corn, celery, basil, mint, turmeric and ginger.

“After a long day there’s nothing quite like having a Busch with a friend, and with so many new pet owners across America this year, we wanted to create a brew to give our fans a chance to share a Busch brew with their ‘best friend’,” says Daniel Blake, VP of Value Brands at Anheuser-Busch. “Additionally, we’re proud to be able to partner with Best Friends Animal Society and continue our efforts to help ­those furry friends still looking for a home.”  

As a way to continue its efforts in helping animal shelters and dogs in need of homes following the Foster a Dog campaign, Busch will be donating $1 to Best Friends Animal Society for every *case of Dog Brew purchased up to $50,000.

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Busch Dog Brew is available for purchase in 4-packs online while supplies last for $9.99, and additional Busch Dog Brew swag is also available only at Busch.com/DogBrew. Those who buy Dog Brew on National Dog Day (August 26th) will have a chance to win an official Dog Brew bed from Busch for some pup-graded relaxation.

BUSCH® DOG BREW DOG BED SWEEPSTAKES

No Purchase Necessary.  Open to US residents (excluding FL residents) 21+.  Begins 10:00 a.m. EDT on 8/26/20 and ends at 11:59 p.m. EDT on 8/26/20.  See Official Rules at Busch.com/DogBrew for free entry, prizes and details. Message and data rates may apply. Void where prohibited.

*Case equivalent = six 4-packs

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