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Calling all canines: Busch is officially on the hunt for its newest executive position, Chief Tasting Officer, and they are seeking the perfect dog for the job. As the first-ever Chief Tasting Officer, the canine-didate who lands the role will be integral in the expansion of Busch Dog Brew.
Last year, Busch released its first-ever product made not for fans, but for its fan’s dogs: Busch Dog Brew. The alcohol-free, bone broth brew provides owners with the perfect opportunity to crack a cold one with their favorite canine companion, and the initial response from Busch lovers was overwhelming, with the first batch selling out in just 24-hours. This year, as Busch Dog Brew expands, it’s also looking to expand its Senior Leadership Team to include a four-legged member with a discerning palate—a Chief Tasting Officer (CTO).
This four-legged team member will hold important responsibilities including leading the expansion of Dog Brew’s flavor portfolio, taste-testing, and will fulfill duties as an ambassador for the product and a featured content creator on Busch’s social channels. In order to fetch this position, some qualifications include a refined palate, an outstanding sense of smell, and while not required, proficiency in English would be remarkable.
This job is not just for show, and has some very real perks like an enviable salary of $20,000, healthcare (AKA pet insurance) and stock options (AKA Busch Dog Brew made with pork bone broth).
To launch the job hunt, Busch created a recruitment film starring Busch Guy and some prospective applicants. Don’t be fooled by comedic portrayal in the film, this is a very serious role. In order to get the job, your pup needs to possess a refined palate, an outstanding sense of smell, and must be a ‘very good’ boy or girl.
Applications can be submitted by posting a picture of your dog on social along with their qualifications, and #BuschCTOcontest. For additional details on how to apply, visit Busch.com/CTO for a chance for your dog to win a $20,000 salary as the Busch Dog Brew Chief Tasting Officer.
Ts & Cs
No purchase or payment of any kind necessary to enter for a chance to win. The “Busch CTOContest” (“Contest”) is open to residents of the fifty (50) United States and District of Columbia who are twenty-one (21) years of age or older at the time of entry. Contest begins at 10:00:00a.m. Eastern Daylight Time (“EDT”) on April 13, 2021 and ends at 11:59:59 p.m. EDT on April28, 2021 (“Contest Period”). For official rules please visit Busch.com/CTO
Busch Dog Brew
Registered with the Association of American Feed Control Officials (AAFCO), Busch Dog Brewis full of dog-friendly flavor and nutrients needed for adventures. Busch Dog Brew is available for purchase in 4-packs at busch.com/DogBrew.
Please drink responsibly and socialize safely by being aware of and compliant with your local COVID-19 guidelines.
