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Doggy IQ is an interactive online test that takes a humorous approach to helping pet parents determine if their dog is a bone-afide genius.
To put your pooch to the test, pet parents will need a handful of kibble or small treats, three plastic cups, two chairs and one blanket. In about 15 minutes, test takers will find out their pup’s Doggy IQ score.
The test, launched by the GREENIES™ brand, features three tail-wagging tasks that tests dogs’ learning ability, memory and navigational skills, while providing quality bonding time for pets and their parents. In return for completing the test, dog owners will receive a rebate on GREENIES Dental Treats.
“Dog owners know that our four-legged friends don’t always make the best decisions, like thinking your socks are a chew toy or that standing right behind you is a smart place to be,” said Craig Neely, Vice President of Marketing at Mars Petcare. “That’s the idea behind Doggy IQ. We’re offering a fun bonding experience for pets and their owners, while celebrating the quirks that make our dogs loveable and, of course, rewarding them with dollars off our delicious and good-for-you treats.”
As this humorous test will surely show, some dogs may score as a “doggy genius,” while others may be on the other end of the scale. Every dog that takes the Doggy IQ test gets to celebrate their results – no matter how impressive – with the howl-worthy reward of a rebate on GREENIES Dental Treats. After finishing the test, owners can brag about their smarty pants pup – or perfectly average pet – on social media with custom badges based on their dog’s scores.
To develop Doggy IQ, the GREENIES brand worked with canine intelligence researcher Dr. Rosalind Arden, an Assistant Professorial Research Fellow at the London School of Economics with a PhD in Behavioral Genetics. Dr. Arden lent her knowledge to the brand to help develop this light-hearted and playful test for dogs and their owners.
To take the Doggy IQ test, visit DoggyIQ.com on a desktop or mobile device.
